Herridge (pictured) joins after a brief stint at Blond Ideas Group and prior to that she’d worked in client-side roles at Dairy Crest and United Biscuits.

In Future Thinking’s communicate team she will evaluate and help develop its brand proposition as well as being responsible for its growth within the FMCG sector.

Claudia Strauss, UK managing director, said: “We offer clients something distinctive in terms of who they work with, by blending experienced agency minds with client side commercial knowledge that have a focus on taking insight to the next level. Jessica’s appointment further strengthens that premise.”