NEWS21 September 2021

Future adds first-party data tool

Media News UK

UK – Publishing company Future plc has launched an audience data platform that will allow advertisers to access its first-party data.

The ‘Aperture’ technology will include audience segments and targeting across 180 of Future’s digital brands, informed by data from 300 million monthly users.

The platform can be used to target audiences while they are spending time on Future websites and also includes behavioural signals from price comparison technology used by website users to compare products and services.

Nick Flood, global commercial operations director, Future, said the platform offers partners the ability to “reach their audiences at scale and with high efficacy”.

Future’s brands include lifestyle titles Country Life, Marie Claire and Woman’s Weekly.