NEWS6 April 2018

Fullscreen acquires Reelio

M&A News North America

US – Entertainment company Fullscreen has bought influencer marketing platform, Reelio, for an undisclosed amount.

Fullscreen’s general manager, Pete Stein, is overseeing the acquisition which will allow Fullscreen to expand its influencer marketing especially among Generation Z audiences on digital platforms.

Effective immediately, the Reelio platform will be integrated into Fullscreen. Reelio’s technology offers data-driven automation and AI to connect brands and influencers.

Stein said: “The integration of Reelio’s platform into our network brings us one step closer to building a complete solution for the future of brand marketing, which we believe will be social-first and content-driven. The strength of Reelio’s data, technology, and team will be a huge asset to our company.”