Fullscreen’s general manager, Pete Stein, is overseeing the acquisition which will allow Fullscreen to expand its influencer marketing especially among Generation Z audiences on digital platforms.

Effective immediately, the Reelio platform will be integrated into Fullscreen. Reelio’s technology offers data-driven automation and AI to connect brands and influencers.

Stein said: “The integration of Reelio’s platform into our network brings us one step closer to building a complete solution for the future of brand marketing, which we believe will be social-first and content-driven. The strength of Reelio’s data, technology, and team will be a huge asset to our company.”