NEWS6 March 2018
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
Insight & Strategy
Columnists
Impact magazine is a quarterly publication for MRS members. You can access Impact content on this website.
US – Entertainment company Fullscreen Media has created a panel of social media focused millennials called TBH (To Be Honest).
The panel will allow advertising and marketers to do research and campaign testing among these 18- to 34-year-olds measuring among other things how specific channels influence purchase behaviour, changes in perception over time, as well as asking industry-specific questions to understand what impact influencers have on various categories, including awareness, trust and purchasing power.
Fullscreen has approximately 3,000 opt-in respondents to participate in TBH panels. Panelists are screened by age and profiled based on location, interests and media consumption.
Community members can engage in different levels of activities (including polls, discussions, and journal entries) on the TBH website for points toward prizes ranging from gift cards to autographed Fullscreen merchandise.
Sara Grimaldi, senior director of measurement & insights, Fullscreen said: “As brands realise the impact of social and influencer marketing, the more necessary it becomes for brands to create relevant, targeted content and messages for their key audiences. TBH will allow brands to get a deeper understanding of the audiences they are targeting to create strategic campaigns that maximise ROI.”
Newsletter
Sign up for the latest news and opinion.
You will be asked to create an account which also gives you free access to premium Impact content.
Survey questions asking participants to categorise themselves by race are still essential to provide a metric for u… https://t.co/yMOW4vVrcw
ESRC opens environmental research fund https://t.co/PrdQd3uuWq #mrx #marketresearch
Voxco acquired by private equity company https://t.co/0SvakRlTaO #mrx #marketresearch
The world's leading job site for research and insight
Hasson Associates
Quantitative Research Manager, brand strategy
£40000–44000
Network Rail
Research & Insight Manager
Band 4B, £34,050–£38,305
Hasson Associates
Qual SRE, Healthcare Branding
£35000–45000
Featured company
Town/Country: London
Tel: +44 (0)20 7490 7888
Kudos Research are leading providers of premium quality UK and International Telephone Data-Collection. Specialising in hard to reach B2B and Consumer audiences, we achieve excellent response rates and provide robust, actionable, verbatim-rich data. Methodologies include CATI, . . .
The post-demographic consumerism trend means segments such age are often outdated, from @trendwatching #TrendSemLON
0 Comments