The panel will allow advertising and marketers to do research and campaign testing among these 18-  to 34-year-olds measuring among other things how specific channels influence purchase behaviour, changes in perception over time, as well as asking industry-specific questions to understand what impact influencers have on various categories, including awareness, trust and purchasing power.

Fullscreen has approximately 3,000 opt-in respondents to participate in TBH panels. Panelists are screened by age and profiled based on location, interests and media consumption.

Community members can engage in different levels of activities (including polls, discussions, and journal entries) on the TBH website for points toward prizes ranging from gift cards to autographed Fullscreen merchandise.

Sara Grimaldi, senior director of measurement & insights, Fullscreen said: “As brands realise the impact of social and influencer marketing, the more necessary it becomes for brands to create relevant, targeted content and messages for their key audiences. TBH will allow brands to get a deeper understanding of the audiences they are targeting to create strategic campaigns that maximise ROI.”