NEWS4 September 2017

FuboTV uses Nielsen DMP to target ads

Media New business News North America

US – Subscription sports TV service fuboTV has chosen Nielsen Marketing Cloud’s data management platform (DMP)to allow it to target TV advertising.

Sports tv_crop

FuboTV’s advertisers can better target audiences across its sports and entertainment channels as Nielsen DMP gives consumer analytics, audience segmentation, modelling and targeting.

Advertisers will be able to custom-segment on fuboTV’s network audiences across more than 70 regional and national sports, entertainment, news and information channels in the U.S. 

David Gandler, co-founder and CEO at fuboTV, said: "Nielsen Marketing Cloud’s standout DMP offering will help place fuboTV at the forefront of addressable TV advertising, allowing brands to target specific audiences with personalised – and frankly more relevant – brand messages.

"The Nielsen DMP not only significantly improves our subscriber audience data and analytics, but also provides us with AI-powered segmentation and modelling capabilities, all of which will undoubtedly improve brand engagement and brand awareness metrics while significantly increasing media efficiency.  Plus, this will help to improve our customer acquisition efforts with better audience data, analytics and reach across digital channels."