26 October 2009
FreshMinds Research’s Alistair Leathwood flies in the face of danger
Alistair Leathwood is managing director of FreshMinds Research and, as he reveals in this interview, is not afraid to put himself in the way of danger.
Leathwood is a big fan of not taking things too seriously but, at the same time, has some very serious things to say about young researchers and the way in which research positions itself in the wider marketing mix.
Video:
Laethwood
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