FreshMinds makes three senior hires

De Klerk (pictured) joins from TNS South Africa, where he was head of innovation and product development. 

Maeve O'Dwyer has also joined the company, as a senior consultant. She joins from Vision Critical, where she was client services director. 

The third new joiner is James Wallis, who has been hired as a consultant. Before joining FreshMinds, Wallis was at TNS for seven years, most recently as the company’s UK Innovation and NPD lead.

“I’m delighted to be welcoming Jason, Maeve and James to the business to support our growth plans for 2016 and beyond” said FreshMinds CEO Catherine Crump.

“This year has seen FreshMinds go from strength to strength, with our insight-led approach to innovation really resonating with clients. It’s fantastic to be bringing in such a great group of people to support our clients across the product and service development cycle.”