Maher will be responsible for running the operations side of the business and joins FreshMinds after almost nine years at Omnicom.

While at Omnicom, Maher worked in multiple roles across the group, including as finance and operations director for creative agency RAPP. More recently, he was COO for Interbrand Asia, where he managed eight offices and over 400 staff.

Alongside Maher’s appointment, FreshMinds has also hired Su Gill as finance manager, after 10 years at TNS.

Natasha Wallace also joins the firm as a senior consultant in March, having previously been an associate director at Tuned In, and Catherine Caporn has been appointed as a director, after four years at Millward Brown as senior client director.