In his new role, Smith (pictured) will work on business development and increase adoption of Frequence’s technology platform.

Before joining Frequence, Smith spent two years as head of ad sales, US, for Sportradar, and has previous experience from eight years at Centro, where he finished as national director of sales, publisher solutions.

Frequence is an end-to-end platform for media companies to grow and automate their advertising sales and operations.

Tom Cheli, chief executive at Frequence, said: “Mike’s joining Frequence at a time of rapid growth for our company and industry.

“His track record of strong relationships coupled with bottom-line business results are exactly what our company is looking for as we anticipate accelerating demand in 2023.”