NEWS28 July 2021

Forsta names head of sales for Americas

News North America People

US – Customer experience and research technology firm Forsta has appointed Jim Reitz as head of sales for the Americas.

Jim Reitz

Reitz (pictured) was a managing director at Adobe, where he led a strategic accounts practice for the Adobe Experience Cloud.

Prior to his role at Adobe, Reitz spent more than 10 years at OpinionLab in various roles. He is based in New Jersey.

Forsta is the brand for Confirmit and FocusVision, which completed their merger earlier this year.

Giles Whiting, chief operating officer and managing director at Forsta, said: “Jim is an industry veteran. He brings a wealth of knowledge and experience to the Forsta team in the Americas.

“I am looking forward to witnessing Jim and the team helping our clients to learn more about how their customers think, feel and act and translating those findings into profit generating actions.”