NEWS14 June 2010

Forrester rolls out survey on tech consumers in Brazil and Mexico

Latin America

US— Forrester today launched a regular series of studies examining the uptake of technology and attitudes towards products and services in two of Latin America’s fast-growing consumer markets.

Some 10,000 people will be surveyed this year across the 12 largest metropolitan areas of Brazil and 10 in Mexico, with the data able to be compared to the results of similar studies conducted by Forrester in North America, Europe and Asia Pacific.

Company vice president Jill Chiara (pictured) said the study, Technographics, “provides market researchers the ability to analyse their opportunities; segment their customers and prospects; track online, offline and mobile markets; and benchmark the competition”.