Forrester and MaritzCX announce customer experience partnership
The partnership will give MaritzCX customers access to pre-built survey templates across 17 industries.
Once a survey is active, data will be sent to Forrester to calculate the proprietary CX Index score for individuals who complete the survey. Data from the survey can then be used for all product features within the MaritzCX platform, or exported. Scores can also be compared to industry benchmarks by subscribing to Forrester’s benchmark study.
“We understand the importance of providing immediate time to value for customers, and Forrester’s CX Index is yet another way customer experience practitioners and business leaders can quickly develop results within their CX programme,” said Justin Thompson, vice president of product strategy for MaritzCX (pictured).
“Forrester is a well-known thought leader in the CX industry, and their CX Index survey templates provide a credible framework to garner insightful results, which are trusted by companies around the globe.”

We hope you enjoyed this article.
Research Live is published by MRS.
The Market Research Society (MRS) exists to promote and protect the research sector, showcasing how research delivers impact for businesses and government.
Members of MRS enjoy many benefits including tailoured policy guidance, discounts on training and conferences, and access to member-only content.
For example, there's an archive of winning case studies from over a decade of MRS Awards.
Find out more about the benefits of joining MRS here.
0 Comments