NEWS29 February 2012

Former Synovate and Warner Home Video director Boote joins GfK

People UK

UK— GfK has appointed ex-Synovate director Amanda Boote as global key account director in its consumer goods client group.

At Synovate, Boote managed the Shell Petroleum account. Before that she was international market research director at Warner Home Video, European MR director at Findus, category development manager at Unilever and market research manager for Premier Foods.