Swinicki (pictured) was previously at Procter & Gamble, where she led brand and product research, study design and innovation initiatives across multiple categories.

The appointment will support L&E Research’s work on complex research programmes and insights projects for clients, working across both qualitative and quantitative studies and with internal teams to make sure methodologies are aligned to research objectives.

L&E Research was set up in 1984 and is based in Raleigh, North Carolina, US, with eight other offices across the country. The business works across industries including healthcare, consumer goods, legal and biotech.

Brett Watkins, chief executive at L&E Research, said: “Andrea brings a thoughtful, experience-driven approach to research design.

“Her understanding of how strong methodology supports meaningful insights will help ensure we continue delivering research our clients can trust.”