Former Phoenix staff launch DigitalMynd
The business captures behavioural data across apps, search, and shopping, then conducts research with people on how they make decisions and analyses behavioural and consumer research modelling.
Other former Phoenix Marketing International colleagues Sanford Schwartz, Martha Rea and John Schiela have joined DeCotiis in the new company.
DigitalMynd is based in New York.
John Schiela, chief client and commercial officer, DigitalMYnd, said: “The combination of behavioural data, qualitative and quantitative human insight and measurement within one integrated system will enable companies to identify earlier signals, make better decisions, and act with greater speed and precision.”
Phoenix Marketing International was acquired by MarketCast in 2022 and is now integrated into the business, according to its LinkedIn page.
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