Former GfK Turkey execs open up MindStation
The company aims to work across a variety of sectors, from energy to finance, to telecoms and consumer goods, focusing on price, communications, brand, channel, customer and product management-related studies.
Both Çelik and De?er are past winners of GfK innovation projects, the former for optimising mystery shopping processes, and the latter for mobile interviewing techniques.
De?er said: “Our objective is maximising the return on investments by optimising research design. Technology helps us realise that… We develop cutting-edge, innovative technologies to reinforce market research projects internally.”
MindStation is based in Istanbul, and is online at mind-station.com.
We hope you enjoyed this article.
Research Live is published by MRS.
The Market Research Society (MRS) exists to promote and protect the research sector, showcasing how research delivers impact for businesses and government.
Members of MRS enjoy many benefits including tailoured policy guidance, discounts on training and conferences, and access to member-only content.
For example, there's an archive of winning case studies from over a decade of MRS Awards.
Find out more about the benefits of joining MRS here.
0 Comments