Former GfK Turkey execs open up MindStation

TURKEY — Two former GfK Turkey executives, Eda Aybaba Çelik and Cüneyt De?er, have launched a brand marketing research and consulting firm called MindStation.

Res_4011534_Eda_Aybaba___elik_and_C__neyt_De__er

The company aims to work across a variety of sectors, from energy to finance, to telecoms and consumer goods, focusing on price, communications, brand, channel, customer and product management-related studies.

Both Çelik and De?er are past winners of GfK innovation projects, the former for optimising mystery shopping processes, and the latter for mobile interviewing techniques.

De?er said: “Our objective is maximising the return on investments by optimising research design. Technology helps us realise that… We develop cutting-edge, innovative technologies to reinforce market research projects internally.”

MindStation is based in Istanbul, and is online at mind-station.com.

We hope you enjoyed this article.
Research Live is published by MRS.

The Market Research Society (MRS) exists to promote and protect the research sector, showcasing how research delivers impact for businesses and government.

Members of MRS enjoy many benefits including tailoured policy guidance, discounts on training and conferences, and access to member-only content.

For example, there's an archive of winning case studies from over a decade of MRS Awards.

Find out more about the benefits of joining MRS here.

0 Comments


Display name

Email

Join the discussion

Newsletter
Stay connected with the latest insights and trends...
Sign Up
Latest From MRS

Our latest training courses

Our new 2025 training programme is now launched as part of the development offered within the MRS Global Insight Academy

See all training

Specialist conferences

Our one-day conferences cover topics including CX and UX, Semiotics, B2B, Finance, AI and Leaders' Forums.

See all conferences

MRS reports on AI

MRS has published a three-part series on how generative AI is impacting the research sector, including synthetic respondents and challenges to adoption.

See the reports

Progress faster...
with MRS 
membership

Mentoring

CPD/recognition

Webinars

Codeline

Discounts