Former Coke exec joins Delineate board

Crook (pictured) has previously held insight and analytics leadership roles at Kimberly-Clark, Microsoft and General Mills, and was most recently senior vice-president of research, decision science and analytics at Coca-Cola.

He will help to shape the marketing analytics capabilities of the Delineate platform.

James Turner, founder and chief executive of Delineate, said: “I have worked with Martyn for almost 25 years and his experience in the application of analytics is second to none. I am thrilled he has joined the Delineate board and I know he will accelerate our plans to help brands understand the world in real time.”