NEWS12 November 2010

Former Aberdeen Group VP launches IT research agency

North America People

US— Jeff Zabin, formerly vice president and research fellow at Aberdeen Group, has launched Gleanster, a new research agency that will focus on the IT sector.

Private equity investors Synetro Capital of Chicago and 1in10 Ventures of Silicon Valley have backed the new company, which is headquartered in Chicago.

The firm has launched with a series of benchmark reports covering social media marketing, online customer communities, social media monitoring and customer feedback management.

Zabin said that future topics that will be covered by Gleanster’s reports are mobile marketing, enterprise collaboration, lead nurturing, content management, marketing analytics and business intelligence.

The firm has been in development for the past year after Zabin left his position at Aberdeen, he said.

@RESEARCH LIVE

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