NEWS19 August 2019

FocusVision launches Sample Marketplace

News North America Technology

US – Survey and customer insights software firm FocusVision has added a sample tool to its survey platform.

Users of the company’s Decipher platform can use the Sample Marketplace tool to connect their surveys to sample within the software, by entering specifications such as sample size, incidence rate and demographic quotas, before obtaining quotes from different sample providers.

FocusVision said it plans to extend its partnerships and add more providers to the platform in the coming months. 

Zlatko Vucetic, chief executive officer at FocusVision, said the addition would bring “high-quality samples at scale”.