NEWS16 May 2013

Flurry to provide analytics tool for the BlackBerry 10

Data analytics North America

US — BlackBerry is to have an analytics tool made available for its latest phone to help tool developers gain access to their app users’ data.

Flurry Analytics is to be made available for the BlackBerry 10 by the end of Q2 and provides developers with a consolidated dashboard across multiple platforms to help understand audience demographics, customer acquisition, user engagement and purchasing patterns.

As a result, Flurry Analytics will enable BlackBerry 10 app developers to establish performance benchmarks against category and overall market as well as deepen customer insights to improve monetisation and retention strategies.

“We’re excited to work with Flurry to provide our partners and developers with the Flurry Analytics SDK and the Flurry Analytics Dashboard, which will help enable them to bring high quality apps that customers can enjoy on the BlackBerry 10 platform,” said Martyn Mallick, VP Global Alliances and Business Development at BlackBerry.