Flurry Analytics adds HTML5 support

The tool can already be incorporated into apps for the main mobile phone operating systems: iPhone, Android, BlackBerry, Windows and Java. Flurry said its analytics tool, which gathers anonymous, aggregated usage and performance data, is used in 150,000 apps by 60,000 companies.

The addition of support for the new HTML5 standard means Flurry can be used to track rich content running in a browser on any mobile phone, rather than just working with dedicated apps that are made specifically for each type of phone. Developers are hoping that HTML5 will offer more interactive and multimedia mobile content, particularly since Adobe announced that it will no longer develop mobile Flash.

“While overall demand for HTML5 remains nascent, there is strong interest among traditional media companies, a group to which Flurry is highly committed,” said the company’s president and CEO Simon Khalaf.