NEWS7 November 2012

Fiftyfive5 adds Added Value’s Carey

Asia Pacific People

AUSTRALIA— Mel Carey has left her role as managing director of Added Value to join strategic insights consultancy Fiftyfive5 as a director.

Carey (pictured) will work on a number of key accounts in her new role. While at Added Value, she worked with clients including Nestlé, Purina, Arnotts, Campbells, McDonald’s, Pepsico, Kellogg’s and ING.

Fiftyfive5 partner Karen Phillips said: “With her FMCG industry experience and specialism in brand strategy she will really complement our strategic consulting offer”

James Verrinder

Asia Pacific People

@RESEARCH LIVE

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