Through the initiative, Field Scope aims to expand its student research panel, offering opportunities for students to participate in market research studies, surveys, focus groups, online communities and innovation projects.

The company has made its first collaboration with a technical university in the country and plans to establish further partnerships with academic institutions.

The move will allow the business to increase access to verified student participants, speed up recruitment of young adult audiences and build student communities for ongoing research.

Field Scope plans to expand its broader university outreach programme across Serbia and the Balkans region in the coming months.

Peter Chulu, chairman, Field Scope International, said: “By working directly with academic institutions, we can build trusted, verified communities of young participants across Serbia, while giving students access to paid research opportunities and a clearer understanding of how market research shapes products, services, and decisions in the real world.

“This is an important step in our wider ambition to expand student and youth engagement across Serbia and the broader Balkans region.”