Field Sauce launches kids and youth division

Field Sauce offers qualitative and quantitative fieldwork management and operates in 44 countries.

The company has launched Field Sauce Kidz to service specialist research agencies, teams and brands operating in the kids and youth field. Services include recruitment, moderation and analysis and the team has a global network of bilingual moderators.

The team is comprised of Naomi Gooblar, founder of Field Sauce; research consultant Ella Fryer Smith, head of design and lead research; senior moderator Sarah Umar; and fieldwork manager Florence Child.

Naomi Gooblar, founder, Field Sauce, said: “There are so many research agencies who specialise in this area and we’ve enjoyed working on these types of projects regularly for years. We felt it was time to create a fieldwork team to service those clients in a way that really understands and addresses their needs.”