NEWS23 September 2016
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
NEWS23 September 2016
US — Facebook has reportedly overestimated average viewing time for video ads on its platform for two years.
According to a story on the Wall Street Journal, the social media platform disclosed that its metric for the average time users spent watching videos was artificially inflated as it was only counting video views of more than three seconds. It is reportedly introducing a new metric — average watch time — to fix the issue by reflecting video views of any duration.
The story went on to say that the average time spent watching videos could have been overestimated by between 60% and 80%.
A statement from Facebook read: “We recently discovered an error in the way we calculate one of our video metrics. This error has been fixed, it did not impact billing, and we have notified our partners both through our product dashboards and via sales and publisher outreach.
"We also renamed the metric to make it clearer what we measure. This metric is one of many our partners use to assess their video campaigns.”
Newsletter
Sign up for the latest news and opinion.
You will be asked to create an account which also gives you free access to premium Impact content.
Julian Adams of @decodingloyalty reflects on how drawing on social identity can help marketers to challenge the sta… https://t.co/TcdyOopBeL
Google tests AI chatbot https://t.co/mLfLNNmDeN #mrx #marketresearch
Insight Association seeks clarity on Colorado Privacy Act https://t.co/9IBlTufUNb #mrx #marketresearch
The world's leading job site for research and insight
Hasson Associates
SRE – Probability and Survey Unit
£33000–36000
Resources Group
BD Manager – Behavioural Insights Group
c. £40,000 plus strong £ote/benefits
Resources Group
Senior Project Manager (Qualitative) – International Field Market Research Consultancy
c. £40,000
Featured company
Town/Country: London
Tel: +44 (0)20 7490 7888
Kudos Research are leading providers of premium quality UK and International Telephone Data-Collection. Specialising in hard to reach B2B and Consumer audiences, we achieve excellent response rates and provide robust, actionable, verbatim-rich data. Methodologies include CATI, . . .
RT @amsr_uk: NEW BOOK LAUNCHED on "British love affair wd pets" uses Archive as a source "From pet economics to pet cemeteries, this wo…
The post-demographic consumerism trend means segments such age are often outdated, from @trendwatching #TrendSemLON
0 Comments