Facebook grows measurement partnerships

US – Facebook has expanded its measurement partnerships with Nielsen and comScore, as well as establishing a new partnership with DoubleVerify.

Facebook Twitter_cop

Facebook has expanded its partnership with Nielsen’s digital ad ratings to eight additional markets, taking the coverage of the tool – which measures reach and ‘in-target performance’ – to a total of 25 markets. 

The social media giant has also expanded its deal with comScore in the US – as well as verifying Facebook’s video impressions, comScore will now track in-target performance for Facebook properties. 

In addition, Facebook has extended its viewability measurement to video on Audience Network with comScore and Integral Ad Science, and has completed the integration of display viewability on Facebook with comScore Integral Ad Science and Moat. The company has also announced a new measurement partner in DoubleVerify, which will cover both video and display. 

Lastly, Facebook has launched a new portal to allow advertisers to compare Facebook ads with TV and print media ads. 

'People are engaging with ads in more places than ever before, which leaves advertisers with two pressing measurement needs: cross-channel comparability and third-party verification,’ the announcement said. ‘Today, we’re expanding our current measurement partnerships to further address those needs and increase transparency.'

These changes follow a period of pressure on Facebook to improve its measurement practices, after the company admitted to a number of errors. 

We hope you enjoyed this article.
Research Live is published by MRS.

The Market Research Society (MRS) exists to promote and protect the research sector, showcasing how research delivers impact for businesses and government.

Members of MRS enjoy many benefits including tailoured policy guidance, discounts on training and conferences, and access to member-only content.

For example, there's an archive of winning case studies from over a decade of MRS Awards.

Find out more about the benefits of joining MRS here.

0 Comments


Display name

Email

Join the discussion

Newsletter
Stay connected with the latest insights and trends...
Sign Up
Latest From MRS

Our latest training courses

Our new 2025 training programme is now launched as part of the development offered within the MRS Global Insight Academy

See all training

Specialist conferences

Our one-day conferences cover topics including CX and UX, Semiotics, B2B, Finance, AI and Leaders' Forums.

See all conferences

MRS reports on AI

MRS has published a three-part series on how generative AI is impacting the research sector, including synthetic respondents and challenges to adoption.

See the reports

Progress faster...
with MRS 
membership

Mentoring

CPD/recognition

Webinars

Codeline

Discounts