Facebook launches Viewpoints research app
Viewpoints will involve users taking part in surveys, tasks and research to earn points. The company describes it as “get rewarded for helping us shape the future of technology” with its insights being used to “influence leading apps and services”.
It also says that all the information shared will be “kept private and secure”.
This follows its previous problems with collecting and protecting data. It paid £500,000 to the ICO last month for failing to protect data in the Cambridge Analytica case, although it did not admit liability.
In the US it was fined $5bn by the Federal Trade Commission (FTC) over its privacy practices.
Viewpoints will only be available in the US to people over 18.
We hope you enjoyed this article.
Research Live is published by MRS.
The Market Research Society (MRS) exists to promote and protect the research sector, showcasing how research delivers impact for businesses and government.
Members of MRS enjoy many benefits including tailoured policy guidance, discounts on training and conferences, and access to member-only content.
For example, there's an archive of winning case studies from over a decade of MRS Awards.
Find out more about the benefits of joining MRS here.
1 Comment
Ventris Arden
6 years ago
Will they only be using it to ask questions about their own products or will third parties pay to ask questions?
Like Reply Report