NEWS21 May 2014
US — Facebook has struck a deal worth “hundreds of millions of dollars” with the ad group Publicis for video ads and audience data, according to a reports.
The deal reportedly focuses on video ads that appear within Facebook and on its mobile photo-sharing app Instagram.
Publicis will also get access to Facebook user data as part of the deal, allowing the ad agency to gauge performance of ads that appear on the two platforms.
The world's leading job site for research and insight
Resources Group
Associate Research Director – Global Communications & Public Affairs
£50–£60,000 + 30 days annual leave + private health + other great bens!
Spalding Goobey Associates
Research Analyst – North Africa
£27,000–£32,000 p.a. (depending on experience)
Resources Group
Research Manager – Public Policy / Social Research
£37,000–£41,000
-
Brought to you by:
©2024 The Market Research Society,
15 Northburgh Street, London EC1V 0JR
Tel: +44 (0)20 7490 4911
info@mrs.org.uk -
© Copyright 2024 Research Live
0 Comments