NEWS21 May 2014

Facebook in deal with Publicis for ads and audience data

New business North America

US — Facebook has struck a deal worth “hundreds of millions of dollars” with the ad group Publicis for video ads and audience data, according to a reports.

The deal reportedly focuses on video ads that appear within Facebook and on its mobile photo-sharing app Instagram.

Publicis will also get access to Facebook user data as part of the deal, allowing the ad agency to gauge performance of ads that appear on the two platforms.

@RESEARCH LIVE

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