Facebook in deal with Publicis for ads and audience data
The deal reportedly focuses on video ads that appear within Facebook and on its mobile photo-sharing app Instagram.
Publicis will also get access to Facebook user data as part of the deal, allowing the ad agency to gauge performance of ads that appear on the two platforms.

We hope you enjoyed this article.
Research Live is published by MRS.
The Market Research Society (MRS) exists to promote and protect the research sector, showcasing how research delivers impact for businesses and government.
Members of MRS enjoy many benefits including tailoured policy guidance, discounts on training and conferences, and access to member-only content.
For example, there's an archive of winning case studies from over a decade of MRS Awards.
Find out more about the benefits of joining MRS here.
0 Comments