NEWS24 April 2013

Facebook appoints advisory board to examine insight

Data analytics UK

UK — Social network provider Facebook has appointed a UK advisory board to examine campaign measurement and insights as well as product development and marketing best practice on the site.

The advisory board, which will meet around four times a year, is made up of brand and agency representatives and the company said it was the latest step in its “ongoing commitment to the country’s marketers” and its desire to get the best results on Facebook.

“That means being in constant contact with our industry partners, listening to their needs, and working together to help make their marketing efforts on Facebook more effective and efficient,” the company added in a blog post.

Facebook UK Advisory Board members are:

Brand Representatives
• Matt Atkinson – Tesco
• Sarah Mansfield – Unilver
• Spencer McHugh – EE
• Jason Richards – PepsiCo
• Jon Woods – Coca Cola

Agency Representatives
• Karen Blackett – MediaCom
• Gerry Boyle – ZenithOptimedia
• Phillippa Brown – Omnicom
• Mark Creighton – Mindshare
• Pippa Glucklich – Starcom MediaVest
• Rob Horler – Aegis