Eyeota’s onboarding solution allows GfK to use offline data as digital audience profiles, and uses propensity modelling to aggregate key offline customer attributes to geolocation and online user profiles.

The partnership between the two companies is in its fourth year, and now applies to 17 countries including the recent additions of New Zealand and Switzerland.

Other countries included in the partnership are Austria, Australia, the Czech Republic, Germany, Denmark, Spain, France, Italy, Netherlands, Norway, Poland, Sweden, Turkey, the UK and the US.

Marc Fanelli, senior vice-president for strategic partnerships and global data supply at Eyeota, said: “Expanding our partnership into Switzerland and New Zealand means we can deliver even more localised offline consumer research insights as digital audience profiles to organisations for globally-consistent consumer targeting.”

Jascha Metin, senior sales consultant at GfK, said: “Eyeota’s unique solution to data onboarding enables us to deliver addressable digital audience profiles at scale consistently across Europe, Australia and the US.

“We look forward to continuing our partnership leveraging Eyeota’s data expertise as we expand our audience offering into Switzerland and New Zealand.”