NEWS3 February 2021
US & UK – E-commerce business Bloomreach has acquired customer data company Exponea for an undisclosed sum.
Founded in 2015, London-based Exponea offers a data and experience platform that analyses customer data and offers marketing automation.
The acquisition will allow Bloomreach to combine its e-commerce search and content services with Exponea’s platform.
The terms of the deal were not disclosed, but Bloomreach also announced that it has secured $150m in funding from investment firm Sixth Street Growth.
Michael McGinn, partner of Sixth Street and co-head of Sixth Street Growth, said: “We have been incredibly impressed by the leadership teams of both Bloomreach and Exponea and look forward to partnering with them as they continue to develop and capitalise on their market-leading platform.”
Headquartered in Mountain View, California, Bloomreach’s digital experience platform is used by B2B and B2C commerce businesses.
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