NEWS3 February 2021

Exponea acquired by Bloomreach

Data analytics M&A News North America Retail Technology UK

US & UK – E-commerce business Bloomreach has acquired customer data company Exponea for an undisclosed sum.

Founded in 2015, London-based Exponea offers a data and experience platform that analyses customer data and offers marketing automation.

The acquisition will allow Bloomreach to combine its e-commerce search and content services with Exponea’s platform.

The terms of the deal were not disclosed, but Bloomreach also announced that it has secured $150m in funding from investment firm Sixth Street Growth.

Michael McGinn, partner of Sixth Street and co-head of Sixth Street Growth, said: “We have been incredibly impressed by the leadership teams of both Bloomreach and Exponea and look forward to partnering with them as they continue to develop and capitalise on their market-leading platform.”

Headquartered in Mountain View, California, Bloomreach’s digital experience platform is used by B2B and B2C commerce businesses.