Explain buys innovation consultancy Wood Holmes

UK— Newcastle-based research agency Explain has acquired Wood Holmes, a research and innovation firm also from the Newcastle area, for an undisclosed amount.

Wood Holmes was formed in 1989 and has worked with local clients including the Coastal Communities Alliance and the Gateshead Housing Company.

David Shiel (pictured), Explain’s CEO, said: “We were particularly interested in capitalising on the research side of Wood Holmes and the market knowledge they have built. Wood Holmes is an excellent fit for Explain because the companies are very strong in different sectors and the crossover with clients is so small.”

Wood Holmes’ managing director Tamsin Greulich added: “The acquisition by Explain can only bring positive change and I have no doubt that our existing clients will be impressed by what we are able to offer with Explain.”

Explain also said that “negotiations are at an advanced stage” to acquire a London-based agency next year.

We hope you enjoyed this article.
Research Live is published by MRS.

The Market Research Society (MRS) exists to promote and protect the research sector, showcasing how research delivers impact for businesses and government.

Members of MRS enjoy many benefits including tailoured policy guidance, discounts on training and conferences, and access to member-only content.

For example, there's an archive of winning case studies from over a decade of MRS Awards.

Find out more about the benefits of joining MRS here.

0 Comments


Display name

Email

Join the discussion

Newsletter
Stay connected with the latest insights and trends...
Sign Up
Latest From MRS

Our latest training courses

Our new 2025 training programme is now launched as part of the development offered within the MRS Global Insight Academy

See all training

Specialist conferences

Our one-day conferences cover topics including CX and UX, Semiotics, B2B, Finance, AI and Leaders' Forums.

See all conferences

MRS reports on AI

MRS has published a three-part series on how generative AI is impacting the research sector, including synthetic respondents and challenges to adoption.

See the reports

Progress faster...
with MRS 
membership

Mentoring

CPD/recognition

Webinars

Codeline

Discounts