Monsalve (pictured), who has previously worked at Procter & Gamble, L’Oreal and Nokia, will be responsible for developing and delivering IRI’s growth strategy and provide direction and leadership in key work streams.

“We’re delighted to bring Ignacio on board to help further drive IRI’s strategy and leadership position in the market,” said Jose Carlos Gonzalez-Hurtado, president of International, IRI.

“His experience in marketing and brand development, having worked for major manufacturers like Procter & Gamble and L’Oreal, will be crucial as IRI continues to develop its services and solutions. It is also part of our bigger plan to bring the very best people on board, following the arrival of a number of new senior hires across Europe.”

Monsalve will be based in Paris.