The partnership is meant to allow multichannel marketers to receive self-reported insights about select consumer activities from regular surveys with aggregated and anonymous research about their associated online behaviour.

This might include understanding customers’ path to purchase by tying online behaviors to surveys that capture offline activities, influences, motivations and purchases.

“The combination of Research Now’s high-quality consumer panel and on-demand survey capabilities with our in-depth understanding of online consumer behavior will provide forward-thinking marketers with the actionable insights they need to drive successful consumer interactions,” said Simon Bradstock, general manager, consumer insights at Experian Marketing Services.