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NEWS8 November 2019

Experian invests in Vserv

Asia Pacific Data analytics Financials News

INDIA – Data analytics firm Experian has made a strategic investment in the data platform for mobile marketing, Vserv.

The investment is part of Experian’s aim to boost financial inclusion through digital and is its seventh investment in Asia Pacific over the past two years.

More than 45% of India's adult population has no access to credit, so one of the biggest challenges facing the banking, financial services and insurance (BFSI) sector in tackling financial inclusion and the lack of information in acquiring these customers.

Experian said that with this investment, the BFSI sector will be better able to reach specific consumers, and offer access to financial products and services.

Vserv was founded by Dippak Khurana (pictured, right) and Ashay Padwal and has offices in Mumbai and New Delhi in India, as well as one in Singapore.  

@RESEARCH LIVE

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