NEWS12 October 2011

Experian FootFall tech tailor-made for Gieves & Hawkes

New business UK

UK— Men’s tailor Gieves & Hawkes has hired Experian FootFall to provide shopper insight for its flagship London store, No.1 Savile Row.

Experian will use data collected from three thermal imaging cameras fitted in the store to monitor visitor traffic and help match staff levels to visitor patterns, ensuring the “optimum approach for service and sales conversion”.

Sam Thomson, the tailor’s IT manager, said: “Having the right staff levels is especially important in our stores where the sales approach is a key differentiator and customers are expecting a high level of service and interaction.

“We hope to use the data to form shift patterns in the future and once the service has been bedded-in we plan to roll out the technology across our other nine stores.”