NEWS30 November 2009
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
GERMANY— Data firm Experian has introduced a German version of its Mosaic consumer segmentation system.
Mosiac was built using a range of public and proprietary data sources to classify Germany’s 68-million adult population into ten major lifestyle groups, with a further 41 separate types inside those.
Michael Lausenmeyer, Experian’s operations director for Germany, said: “Experian Mosiac has become the classification of choice and is used by thousands of leading organisations around the world.”
He said that the new service provides “an exceptional, vivid and accurate picture of consumers, their households and neighbourhoods in contemporary German society”.
The tool was launched in the UK in 1987 and is now operational in more than 30 countries, including Australia, Israel, Singapore and Japan.
Newsletter
Sign up for the latest news and opinion.
You will be asked to create an account which also gives you free access to premium Impact content.
Media evaluation firm Comscore has increased its revenue in the second quarter but has made a net loss of $44.9m, a… https://t.co/rAHZYxiapz
RT @ImpactMRS: Marginalised groups are asserting themselves in Latin America, with diverse creative energy and an embrace of indigenous cul…
There is no evidence that Facebook’s worldwide popularity is linked to widespread psychological harm, according to… https://t.co/wS1Um3JRS5
The world's leading job site for research and insight
Resources Group
Client Development Manager – c1 year Maternity Contract – Strategic Consultancy
£55–£65,000 pro rata + bonus + great benefits
Resources Group
Research Executive – Quant/Qual – Corporate Strategy
£27,000–£30,000 + strong benefits
Resources Group
Quant Senior Research Exec – Retail – Behavioural Science
£28,000–£35,000 + Benefits
The post-demographic consumerism trend means segments such age are often outdated, from @trendwatching #TrendSemLON
0 Comments