Experian and BSkyB launch insight and database JV

UK— Information services company Experian has struck a deal with British Sky Broadcasting to form a consumer and media insight and database marketing agency.

Experian will divest part of its UK database marketing business into the new venture, in which Sky will hold a majority stake. The deal is set to complete by the end of June, when the two companies will announce a name for the new venture.

Experian said that the new venture would provide hosted database clients with insight and customer management services. The firm said in a statement: “By injecting part of its UK hosted database solutions into this new entity, Experian will further tighten the strategic focus of its marketing services portfolio on core data and analytics.”

An Experian spokesman said that Duncan Painter, formerly CEO of Experian Integrated Marketing, will be managing director of the joint venture.

We hope you enjoyed this article.
Research Live is published by MRS.

The Market Research Society (MRS) exists to promote and protect the research sector, showcasing how research delivers impact for businesses and government.

Members of MRS enjoy many benefits including tailoured policy guidance, discounts on training and conferences, and access to member-only content.

For example, there's an archive of winning case studies from over a decade of MRS Awards.

Find out more about the benefits of joining MRS here.

0 Comments


Display name

Email

Join the discussion

Newsletter
Stay connected with the latest insights and trends...
Sign Up
Latest From MRS

Our latest training courses

Our new 2025 training programme is now launched as part of the development offered within the MRS Global Insight Academy

See all training

Specialist conferences

Our one-day conferences cover topics including CX and UX, Semiotics, B2B, Finance, AI and Leaders' Forums.

See all conferences

MRS reports on AI

MRS has published a three-part series on how generative AI is impacting the research sector, including synthetic respondents and challenges to adoption.

See the reports

Progress faster...
with MRS 
membership

Mentoring

CPD/recognition

Webinars

Codeline

Discounts