Ex-Nielsen MD partners with Majestic MRSS to launch Indian firm

The partners said the new company would offer insight-gathering techniques developed by Majestic MRSS to Indian marketers and have set themselves the goal of being “the largest market research company in India by the end of the decade”.

Panchal (pictured left) started his career in research in 1984 with Procter & Gamble in India before going agency-side with local firm MRAS and then Dun & Bradstreet. He worked for Nielsen from 1997 to 2008, latterly as MD of customised research in the Greater China and Asia Pacific region.