Whiting (pictured) began his research career with Mori in the UK before moving on to spells with Gallup, Research International and TNS. He also worked in the research department at the Financial Times.

In 2001 he joined Moët Hennessy in Paris as consumer research manager before becoming director of marketing intelligence in 2004.

Added Value France CEO Jonathan Hall said: “I’m delighted to welcome someone of Mark’s extraordinary breadth and depth of knowledge to Added Value. He will help us evolve our role as industry thought leaders and continue to deepen our trusted role with the world’s leading client corporations. Mark will be a huge asset to the agency both here in France and to the group.”