Stone (pictured) was previously at Cint, where he led commercial teams focused on brand advertising effectiveness and data connectivity and was most recently director of data and measurement, and has prior experience at Capita.

In his new role, Stone will focus on expanding Reward’s global intelligence suite, with the company having recently launched a self-serve dashboard called DemandInsight and a customer intelligence tool RewardIQ in partnership with Affinity Solutions.

Reward is a customer engagement and commerce media firm based in London and operating in 15 markets across Europe, the Middle East and Asia.

James House, chief commercial officer at Reward, said: “Ted’s experience in insight and data-driven media makes him a fantastic addition to the team.

“As we grow our Intelligence Suite, strengthen our commercial leadership and launch new solutions, his understanding of how data connects brands, media, and consumers will be key to helping our partners drive real business results.”