Olaore (pictured) joins the firm alongside Samantha Siva, who has been appointed as a qualitative director, and Karen Harwood, field project manager.

Siva started out on the clientside with Unilever before working as a quant researcher in Australia, specialising in social research. She moved to the UK six years ago. Harwood comes to Firefish following a spell with a “well-known field recruitment agency”. Further details were not available.

Firefish CEO Jem Fawcus said: “We are delighted to be able to attract such a high calibre of talented people to join our rapidly expanding business. This has been a fantastic year of growth for Firefish and we are fully equipped for further expansion, continuing our winning policy of hiring the best minds in the business.”