European expansion for the Harris Poll’s brand tracking
The Harris Poll formed HarrisQuest with Maru in 2023 from the rebranding of the Harris brand platform to launch a set of martech research tools.
The platform combines brand health and corporate reputation measurement into a single view.
HarrisQuest also allows teams to add custom questions and tailor measurement to their specific business priorities, monitoring brand shifts in real time, benchmarking competitors and identifying insights to inform product, campaign and growth strategy.
It is now available in 24 European countries in addition to the US.
Jonathan Gardner, chief executive, HarrisQuest, said: "Real-time brand tracking gives European marketers a clearer, more immediate view of how they are performing across audiences, markets, and moments, so they can act faster, adapt smarter, and ultimately build stronger brands."
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