NEWS31 March 2010
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
UK— A multi-million pound grant has been awarded to Brunel Business School to lead the development of a mobile phone application designed to encourage greater participation in government policy-making.
The UbiPOL project (it stands for Ubiquitous Participation in Policy Making) is pursuing a ‘push-pull’ system, with mobile phone users able to pull information they need about their local area (pinpointed using a phone’s GPRS locater) while also being able to feed information back to policy makers.
Project leads see applications for the technology in addressing transport, planning and environmental issues. Users could, for instance, flag a problem road with a ‘yellow card’, with multiple yellow cards helping create ‘red zones’ that need to be addressed by local councils.
Brunel’s Habin Lee says: “Research has shown that one of the reasons that citizens are demotivated is an ignorance about relevant policies and the policy making process in governments. However, the more they find connections between their usual life activities and relevant policies, the more they become proactive or motivated to be involved.”
The three-year project has received £2.4m in funding from the European Union. Once developed the technology will be tested in the UK and Turkey.
Newsletter
Sign up for the latest news and opinion.
You will be asked to create an account which also gives you free access to premium Impact content.
Media evaluation firm Comscore has increased its revenue in the second quarter but has made a net loss of $44.9m, a… https://t.co/rAHZYxiapz
RT @ImpactMRS: Marginalised groups are asserting themselves in Latin America, with diverse creative energy and an embrace of indigenous cul…
There is no evidence that Facebook’s worldwide popularity is linked to widespread psychological harm, according to… https://t.co/wS1Um3JRS5
The world's leading job site for research and insight
Resources Group
Research Executive – Quant/Qual – Corporate Strategy & Reputation
£28,000–£32,000 + strong benefits
Spalding Goobey Associates
Research Manager – Quantitative – Consumer, Product and Shopper Experts
£40–50,000 + Bens
Resources Group
Data Scientist (Junior) – Leading Hedge Fund
c. £60,000
Featured company
Brought to you by:
©2024 The Market Research Society,
15 Northburgh Street, London EC1V 0JR
Tel: +44 (0)20 7490 4911
info@mrs.org.uk
The post-demographic consumerism trend means segments such age are often outdated, from @trendwatching #TrendSemLON
0 Comments