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NEWS21 December 2009

Ethnography app debuts on iTunes store

Technology UK

UK— Research agency Everyday Lives has launched its iPhone-based ethnographic research app on Apple’s iTunes store – and revealed that a Blackberry version is in the works.

The firm describes the app as “a sophisticated research tool designed by ethnographic researchers for ethnographic researchers, agency planners, marketers and research respondents.”

Some six months in development the product allows users to record audio and video clips, take photos and make notes while observing subjects. Material can be categorised by project themes and each item is geo-tagged to store the location in which it was recorded before being sent to the researcher’s email account to be reviewed later.

Research has learnt that a high-profile global client has commissioned Everyday Lives to develop a BlackBerry version of the app. Further details are expected in the new year.

As this story appears the product has only been available for some 24 hours. Everyday Lives founder Siamack Salari said that it was too early to judge whether the app was attracting customers. “We can access download reports in three or four days but we’re not expecting this to be an app that people just stumble across. We expect word of mouth to play a hugely important part in promoting the app.”

The app is priced at £6.99 in the UK and will be available “in all major markets”. Salari explained that the price has been set after the company had compared the app with others from a similar genre and also judged price sensitivity for the respondent customer base. “We did not want to set a price that put the product out of reach of video diarists and panellists.”

@RESEARCH LIVE

6 Comments

10 years ago

...and the name of the app is...??? Link to the iTunes store?

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10 years ago

I think it is quite an innovative tool. Wonder how long will it take for something like this to be introduced in India!! http://in.linkedin.com/pub/neeharika-nandyal/a/78/532

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10 years ago

Excellent. I look forward to trying it out. I wonder, though, are we supposed to take notes on the iPhone's touch-screen keyboard at the same time as using the camera? That would be a challenge.

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10 years ago

I downloaded it and it keeps giving me error messages. A resource link was mentioned in the app store but no link. I also wonder if the app makers can view the data that is collected by users - if it's to improve the app then great but it also means that they will see what other researchers are looking for Confidentiality could be an issue - now back to that error message . . .

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10 years ago

I downloaded it as well, but I get an error each time that says 'You don't appear to have a last used household' - whatever that means. Haven't been able to make it work yet, disappointed.

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9 years ago

You need to give the latest versions a whirl. A link is available here and the consumer version is free: http://www.ethnosnacker.com/2010/10/are-we-there-yet-invitation.html.

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