NEWS6 October 2011

Essential’s Kendrick set for BBC research role

People UK

UK— The BBC has appointed Essential Research’s Simon Kendrick as a research manager within the Future Media Audiences team.

Kendrick joined Essential – recently acquired by SPA Future Thinking – in March 2009 but prior to that he worked as a commercial research consultant for ITV, a commercial rival to the BBC which is a publicly-funded broadcaster.

Writing in his blog, Kendrick explained that his new role would see him “working across digital media, but with a primary focus on mobile, social and syndication”.