Essential’s Kendrick set for BBC research role
Kendrick joined Essential – recently acquired by SPA Future Thinking – in March 2009 but prior to that he worked as a commercial research consultant for ITV, a commercial rival to the BBC which is a publicly-funded broadcaster.
Writing in his blog, Kendrick explained that his new role would see him “working across digital media, but with a primary focus on mobile, social and syndication”.
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