ITV man hooks up with ex-BBC researchers
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Simon Kendrick joins Essential Research as quant research manager
UK-- ITV commercial research consultant Simon Kendrick has left the broadcaster to work with a host of ex-BBC researchers at media research agency Essential.
Kendrick takes up the post of quantitative research manager on Monday, having called time on a 16-month stint with ITV this week. He announced the news today on his blog.
At Essential, Kendrick will be working for former GCap Radio insights manager Chris Hurry. Hurry was recently promoted to head of quantitative research at the agency, replacing ex-BSkyB man Alex Vishney who left the firm to return to Australia.
Essential is owned and managed by former BBC researchers Luca Antilli, Alex Charlton and Stuart Knapman.
Author: Brian Tarran
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