In her new role, Timmings will lead client solutions across the Escalent Group, including Escalent, C Space and Hall & Partners, focusing on creating a more unified, outcome-driven experiences across the firm’s AI, data, insight and consulting capabilities.

Timmings has worked at C Space since 2013, playing a key role in the company’s customer experience strategy, innovation and user experience work.

Escalent acquired customer insight and strategy agency C Space and insight agency Hall & Partners from media firm Omnicom in 2023.

Before taking up her new role, Timmings was managing director of Escalent’s strategic consulting services team.

Melissa Sauter, chief executive at Escalent, said: “Sarah brings a powerful combination of strategic rigour, commercial leadership and deep client understanding.

“As organisations seek more connected insight and trusted advisory support in an AI-driven world, her leadership will help ensure we deliver sharper thinking, stronger partnerships and greater business impact.”