NEWS11 September 2009

E-Rewards adds AeroMexico passengers to panels

Latin America

US— E-Rewards and AeroMexico have agreed a deal that will see the airline’s passengers join the online researcher’s Mexico business-to-business and affluent-consumer panels.

Customers who take part in surveys will receive extra Club Premier loyalty points.

Mark Drusch (pictured), E-Rewards’ president of global partner marketing, said: “We are extremely pleased to have the ability to meet the growing demand for sample in Mexico, the third-largest US trading partner, and further pleased to add AeroMexico, one of the most highly respected companies in Latin America, to our team of partners.”

The deal follows the launch of E-Rewards’ Mexican panels in May this year.