Episerver adds A/B testing feature

The integrated capability is aimed at improving digital experience optimisation and marketing campaign results for web and social copy, email marketing campaigns and remarketing ads, among others. 

The feature has been integrated into the Episerver Digital Experience Cloud and is intended to streamline the marketing content production workflow as part of a brand’s overall digital experience optimisation strategy. 

“While A/B testing consistently serves as a best practice for digital content optimisation, few marketers take advantage of this important, yet demanding, digital experience optimisation strategy,” said James Norwood, EVP of strategy and CMO at Episerver.

“By increasing efficiencies around A/B testing, we’re now empowering marketers to seamlessly apply the best practice into their content production workflow and experience delivery without the need for tedious analysis, reproduction and redeployment.”